Redefining the Student Experience in Higher Education
Rising numbers of non-traditional students have made the customer experience central to the student experience. The consumer mindset they bring to the table is forcing colleges and universities to change the way they operate. Today, students in higher education want to set the terms of their experience. They want more personalization and customization from their institutions. Simply put, they want to enjoy an experience that matches what they have become used to in the consumer world. It’s critical for college and university leaders to adapt to this shift, or their institutions will be left behind.
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