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The Diversity of Non-Traditional Markets in Higher Education

For a higher education institution to remain financially strong over the long term they need to offer niche programs that meet the specific demands of unique audiences rather than trying to make the same degree programs work for everyone. The non-traditional higher education market is a collection of numerous submarkets, all unique and rich with opportunity for differentiation. This video explores three non-traditional sub-markets that stand out for being particularly lucrative: corporate training, Intensive English Language Programs (IELPs) and non-credit higher education.