Can University-Corporate Partnerships Grow Your Higher Education Business?

“New Research Finally Reveals Why University-Corporate Partnerships Present a Golden Opportunity for the Business of Higher Education”

Are you hungry to grow your higher education business? Did you know university-corporate partnerships present an exciting opportunity to do just that? Well, if you are interested in leveraging a corporate-university partnership to tear open a new torrent of revenue, then this exclusive news is for you. Here’s what it’s all about:

The new research on university-corporate partnerships, available exclusively on the Destiny Solutions website, reveals a number of interesting findings about the role university and industry collaborations play in growing the business of continuing education. The report goes beyond primary research though.  The 16 page in-depth analysis unveils a number of conclusions that are sure to interest anyone debating the viability of university-corporate partnerships as a means to grow their higher education business.

But you must be wondering…

Why Do University-Corporate Partnerships Present an Opportunity to Grow Your Higher Education Business in 2012?

Look, it’s actually quite clear. Even though most school don’t have a robust corporate partnership page, the time is now ripe for higher education institutions to take advantage of university-corporate partnerships as an important revenue stream. But if you’re wondering why this is, you can chalk it up to the convergence of a number of issues influencing the higher education landscape.

For instance, now more than ever, we are evolving towards a job market dominated by knowledge-intensive industries. Working conditions are changing rapidly and the workforce must keep up with high quality continuing education and professional development. Proactive employers understand the value of education in the workplace. That’s why 95% of corporations have a system in place to financially support employee education. And some companies are doing even more. But this robust revenue incentive is only one piece of the puzzle. Let me explain:

All you have to do is take a look at the budget crisis that the higher education industry is currently experiencing, and it’s obvious that universities and colleges need more money coming in, if they are to successfully alleviate the pressure stemming from state and federal funding cuts. Maybe you’ve experienced these cuts yourself. Either way, reduced funding is another important piece of the higher education business landscape that can’t be ignored. So you see, it’s for these reasons and more, that the time to capitalize on the university-corporate partnership is finally upon us.

And by the way, these university-corporate partnership we are talking about are the rare kind in which all stakeholders can come out on top. But to do it right, there remain a few important considerations to remember before you try to put theory into action. So here’s what to look out for when considering corporate partnerships with your university:

What Hurdles Exist to University-Corporate Partnerships and Growing Your Higher Education Business?

In addition to identifying attractive new market segments for higher education institutions in a time of dire need, this new research goes one step further. After all, if there’s room for improvement in the university-corporate partnership market, there is also a reason why we are currently falling short, right? So it’s refreshing to finally see a research report that adds a lot of context to the numbers, by exploring the backdrop of current barriers to corporate-university partnerships.

For your convenience, here is just a small fraction of some of the responses to the new research, which shed light on the current impediments to university-corporate partnerships. While this is only an iota of what’s uncovered in the full report, you can already shine light on a few of the current shortcomings with regards to education-industry alignment. For example, employers said:

• Industry should have more input into what subjects and materials are covered in college and university courses.
• Not enough healthcare administration type associate degrees are available through partnerships.
• Students need way more emphasis on digital skills, beyond basic computer skills.

And this is just the tip of the iceberg!  So clearly, we still have a long ways to go in terms of aligning industry and educational institutions on courses, certificates and degree programs to support the university-corporate partnership through 2012 and beyond. Now just let me emphasize this once more, the responses listed above are only a tiny fraction of the insight contained in this new 16 page research paper you can now access for free.

Actually, the whole report includes in-depth analysis of eye-opening statistics. It highlights general trends as well as insightful individual anecdotes. So if you have any interest in growing your continuing education business by exploring corporate-university partnerships, you must keep reading.

How Do You Discover Exactly How to Grow Your Higher Education Business With Corporate-University Partnerships?

By now, you must be hungry to learn more about how you can really leverage corporate-university partnerships to grow your continuing education business. If that’s the case, then you will be happy to see that the new research from Destiny Solutions is available free. You can simply fill out the form below for instant access.

This exclusive new research on university-corporate partnerships and what it means for higher education revenue growth are sure to be of interest to any director, dean or provost of continuing, adult or online education. It will also serve as valuable fodder to anyone involved with course design and program development. Simply put, you don’t want to miss this new research, especially as its available free below:

For more information, see the original press release here