Mobile Marketing in Continuing Education – UPCEA Marketing Panel Discussion

4.6 Billion. That’s the number of mobile subscribers in 2010. It includes 300 Million Americans.

Discover what that means for professional and continuing education at UPCEA Marketing…

“Much of higher ed is still figuring out how to leverage this technology and communication trend. In this panel discussion, we look at how to “go mobile” from strategies for getting started, content development, support and maintenance, staffing, selling it to your boss, technical frameworks, device platforms (iPhone, Android), technical architecture (native v. web app) and outsourcing to in-house development.

-UPCEA Marketing

This new panel discussion, entitled “Where do we go now-ow-ow-ow-ow-ow-ow-ow? – Going Mobile” will unveil the mystery of mobile marketing before your very eyes. But why is mobile marketing in continuing education a game changer?

Well, the modern non-traditional student is demanding more accessibility than ever before. Quite simply, mobile marketing technology satisfies this demand from learners. And here’s why you as a marketer should be interested…

You should be interested as a marketer because mobile technology enables instant access for time crunched students. They can use mobile technology to inquire, enroll, review grades or schedules or even to learn while on a bus. The ease of use and instantaneous access is unparalleled. How else can you get in your students’ pocket like this?

This enthralling mobile marketing panel discussion features a diverse set of expert stakeholders. The interactive session will be moderated by University of Richmond School of Professional & Continuing Studies Web Manager, Daniel Hocutt, who will get the ball rolling with a few icebreakers questions before opening it up to the audience for an unscripted discussion on mobile marketing mastery for continuing education.

The session will feature a wide array of stakeholders, including Michael Trachtman from story+structure, Texas Tech University Marketing Director Michele Moskos, Embry-Riddle Aeronautical University Worldwide Campus Creative Director Trish Kabus, and Yancy Oshita, Chief Marketing Officer at Destiny Solutions. The broad spectrum of opinions, paired with an extremely engaging format promises a valuable learning opportunity for audience, panel and moderator alike.

Attend this panel discussion and you can expect to discover…

1) Reasons for Mobile Capacity: Unparalleled ease of use and instant access all the time – the vehement demands of the new non-traditional student.
2) Practical Adoption of Mobile Use Cases: Inquiry, response and mobile content packaging cases.
3) Why Mobile Content is Different Than The Web: Discover design and technical constraints.
4) School Brand as an App: The value and ease of personalized content.
5) Strategy Formulation: Security, scaling and the system of truth.

With the information from this marketing panel discussion you’ll be armed and able to take advantage of the mobile marketing trend. This is the future of continuing education marketing. The train is leaving the station. Are you on it?

Attend this mobile marketing panel discussion session, and finally understand how to interact with students anytime, anywhere, at the click of a button. On Thursday November 17, at 4:30pm, simply check your UPCEA Marketing schedule to find the room number for this Marketing 101 and S&I track session. Get a head start in this competitive space. Full steam ahead.